If you’re looking to buy stuff, it’s a great time to make new friends. For example, there was an offer by my cable provider to those who use another service for cable to be a “triple play” customer (TV, internet, and VOIP) for $70 a month. Considering that I play more than double that just for TV, it seems like a pretty good deal, right?
Not for me it isn’t. I’m a current customer and, therefore, not eligible for that rate. I’m not singling out the cable company – they’re hardly the only firm that makes more attractive business deals available to folks with whom they aren’t currently doing business. Wireless carriers, financial services (Free stock trades! Better interest rates! Shiny toasters!), magazines and others often treat their new flames better than they do those to whom they’ve been “married” for years. So on this Valentine’s Day, I’m reminded that maybe that familiarity leads to some contempt and maybe divorce? Continue reading