Monthly Archives: August 2015

60

I’m 60 today. In the words of Eubie Blake, who lived to 100, if I’d known I was going to live this long, I’d have taken better care of myself. That said, I don’t know what I’m supposed to feel like, but I certainly don’t feel like 60. That seemed very old growing up but I’m feeling as if I’m just getting started.

If you’ll indulge me, I’d like to give you youngsters the benefit of a few things I’ve picked up along the way. You’re thinking “but that’s what you do every day on the screed.” I try, yes. These things, however, are more about you than about your business.

  • It’s ok to be nice. That doesn’t mean you need to be a pushover, but you can make your point and have your way more often than not without radiating hostility, negativity, or arrogance.
  • Listen more than you speak.
  • You’re not an island (thanks, John Donne) so appreciate that you need to work with others. More importantly, sometimes you need to trust them. You are going to get screwed every once in a while but you’ll probably be pleasantly surprised a lot more often.
  • Learn from it and forget it. Unless you have some time machine, you can’t unring a bell. Like Edith Piaf said, Non, je ne regrette rien.
  • Pick your battles, know you’re going to lose a few (but win the ones that count) and learn from the losses.  Stay positive and move on.
  • Be curious, ask questions, challenge answers. Learn something new every day.
  • Most importantly, get a life – something that will be there whatever your job.  You will make many many acquaintances in business.  You’ll find out who among them are friends when you can do nothing for them. On that last point, I’ve been extremely fortunate.  I’ve gone the last 7.5 years doing what my family lovingly calls my “phony baloney made up job.”  Nearly all of the clients I have and have had are because a friend put in a kind word.  Part of my job is to repay their faith.

Thank you all for indulging me today.  It will be back to our regularly scheduled stuff tomorrow.  See you then?

 

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Filed under Helpful Hints, Reality checks, Thinking Aloud

39 Percent

There are days when I’m really glad that I no longer work in the traditional TV business. I mean, what business (perhaps other than music) has been so thoroughly disrupted? A statistic I came across reinforced that notion:

photo by autowitch on Flickr

photo by autowitch

“Watch a show live when it is first broadcast” placed at #1 among favorite ways to watch TV; and viewing “live when broadcast” accounts for 39% of all time spent using TV content.

That is from a study from GfK MRI called TV Share Of Clock. You can get more information about it here. I came away with one thought: I sure as heck would not want to be a programming chief these days. After all, their mission is to generate large numbers of viewers to their programming. That programming used to have a few major competitors and now there are many more. Even when we exclude niche websites that deliver video, Netflix, YouTube, Amazon, Hulu, and others comprise stiff competition.  The study reveals that 41% of TV viewers are “Digital Enthusiasts,” who subscribe to at least three digital TV services online, as well as maintain a traditional pay TV subscription.

Think about that 39%.  I wonder what the number would be if you excluded live sports and local news?  Probably quite a bit lower.  When a quarter (28%) of all TV viewing is now done via digital streaming, it’s impossible to think of the TV business in traditional terms.  This quote from a GfK MRI executive sums it up:

We live in a new type of video ecosystem, where online video and live TV co-exist amongst traditional cable offerings, apps, and digital streaming of live TV. These platforms are creating added demand for one another; viewers are checking out more – and different — content, and ultimately watching more. Even digitally savvy viewers still value time-honored TV experiences, like social viewing and second-screen experiences, thus keeping linear viewing strong in today’s digital world.

Read between the lines.  A business model built on selling advertising and charging distributors for the privilege of carrying widely viewed programming is in serious trouble.  Even ESPN is losing subscribers – almost unheard of until you begin allowing people who don’t care about sports the freedom of choice.  If you’re reading this and smirking, don’t.  This will happen to your business as well.  The world’s largest hospitality company doesn’t own a single room; the world’s biggest taxi service doesn’t own a vehicle; and the world’s largest retailer has no stores.

How are you making plans for when 39% of your users are what’s left?

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Filed under Reality checks, Thinking Aloud, What's Going On

Editors

As I was reading the sports section with my breakfast this morning, a couple of articles caught my attention. How they were written and how the topics were covered popped a business thought into my head and I’d like to share it.

If you’ve ever read the screed before, it’s no secret to you that I am sort of obsessed with golf. Naturally, I read the reports of the weekend’s events. The men’s tour was near Washington, DC., and the man winning the tournament was a bit of a surprise. He was a first-time winner, has an interesting back story, and fought off some of the best players on the Tour for the win. 80% of the article, however, had nothing to do with him. It was all about Tiger Woods, currently ranked #266 in the world, and a blow-by-blow of his rounds. We got none of that about the winner. I get it: Tiger’s performance, or lack thereof of late, is always THE story in golf. More about this in a second.

On the women’s side, the Women’s British Open was won by Inbee Park, who completed the career grand slam (winning every major at least once) at the ripe old age of 27. It has only been done a handful of times previously. The story received all of maybe a hundred words.

The article about the men’s tour was half a page, and the focus was not on the real news. After all, many other players finished ahead of Tiger or scored as well. The biggest golf news of the weekend was that one woman, who has captured six of the last fourteen majors the women have played, won again. My point isn’t that the women aren’t getting any respect either.

The business point is that we must always remember that when we get news and information from any source, it is generally filtered to reflect someone’s point of view. The editors decided Tiger’s ok weekend is more interesting than a first-time win or a huge achievement by a woman. You may be getting weekly reports of sales, opportunities, personnel, etc. that bury the real story.  It’s incumbent on us as businesspeople to ask questions about everything we read.  Is this research biased?  What’s the self-interest of someone who shares some news?  What isn’t in a report I’m reading?

The information we get is only as good as the editor chooses to make it.  Giving a ton of golf coverage to a guy who finished in a tie for 18th may distract you from the real story.  In business, our job is to find those stories and edit them into the narrative.  Agreed?

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