It’s Foodie Friday so let’s begin with one of my favorite quotes from Emerson – a foolish consistency is the hobgoblin of little minds. While Emerson was talking about a fear to change one’s views based on new information, I thought of it in the context of a review of Shake Shack in the NY Times Dining section this week. The reviewer had mostly good things to say about the chain but his primary complaint was the subhead of the article – Shake Shack struggles with inconsistency.
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You see, in the food business, consistency is never foolish – the quality of the food served and of the service delivered needs to be at the same standard each and every time. In this case, some of the burgers were perfect while others were “cooked to the color of wet newsprint, inside and out, and salted so meekly that eating it was as satisfying as hearing a friend talk about a burger his cousin ate.”
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