Those of you who subscribe to this blog feed may have noticed a rare period of quiet over the last couple of days. Yes, I took a little bit of battery recharge time and didn’t post. As it turned out, the lack of connectivity (I don’t travel with a wireless hot spot) and focus on things other than business (I try to practice what I preach) for a bit caused the gap. But I’m back now. Miss me?
I was away with the golf group about which I’ve written before. As they do each year, everyone’s thoughts turned to the following year’s trip. I thought we might try something different next year and rent a house rather than a series of condos. So I was happy to see an email this morning from one of the agencies I’ve used before to rent a place. Let’s plan next year with this year’s concerns fresh in our minds! What happened next – not so much.
The email centered around fishing vacations (not something I do) instead of golf, but what the heck – same agency, many of the same locations, so I clicked through. Instead of fulfilling the promise:
With over 150,000 homes worldwide, your perfect romantic vacation (Note: not an issue for the golf group!) awaits. To help you get started, we’ve provided destinations we think you’ll enjoy.
made in the note, I got a message that the site was down for maintenance. Yikes! Mail opened and read; link clicked; conversion teed up. And the tech team decides to do maintainance now? Oy.
The left hand (marketing) and the right hand(tech) need to be clapping together. Otherwise, all we get is a flurry of air and very little sound. While the site is back up now, I only know that because I went back later – there was no guarantee that an impulse reader would have. This is how sales are lost, marketing campaigns are unfairly labeled as ineffective, and people end up seeking new employment.
Had I not been away, this would have been a longer rant but I’m in a quieter, more centered space today so we’ll leave it at that.
Consult Keith 