One of the big discussions in which I find myself engaged with clients and others concerns monetization. More specifically, how the heck can any of us pay for all the cool content and technology we offer to our consumers. If you’re web-savvy enough to be reading this blog you’ve probably encountered this argument in one form or another even if indirectly. You know what I mean: free, ad-supported content vs. subscription content vs. “free-mium”, which seems more to be about services than content but is still a valid model for that space too. So where do you stand? Continue reading
Monthly Archives: February 2011
What A Drag
I know I wrote about the win by Bill Murray and D.A. Points yesterday and I apologize for more on the topic today. Sometimes, it seems, one screed on an even isn’t enough to cover the random thoughts going on in my brain and so I promise this will be the last golf blog (at least for this week).
As you might imagine, I follow a number of golf blogs and get golf headlines via RSS. What got me going was the widely circulated AP story on the tournament and it prompted a business (and life) thought I’d like to share. Continue reading
Filed under Reality checks
How To Write The Cinderella Story
If you’ve ever held a golf club, you’ve watched the movie Caddyshack. More than once. In fact, if you play golf you probably have had something from the movie quoted to you at least once during every round. I know a lot of you who don’t play the game know the movie as well. Hopefully all of you were watching yesterday as Carl Spackler Bill Murray won the Pro-Am part of the PGA Tour event at Pebble Beach. This is not the typical one-day thing – it’s four rounds at three of the toughest (and most beautiful) golf courses in the country. Strangely, there was a business lesson involved. Did you catch it? Continue reading
Filed under Helpful Hints

