As one might expect a couple of weeks before an election, the air is filled with the sound of pollsters. I don’t know about you but we get called almost every day (and night) to answer some poll about our voting intentions (absolutely), our choice of candidate (not you if you don’t stop calling), and our basic demography (I’m a 29-year-old woman with blond hair and a deep voice as far as they know).
Political polls aren’t the only kind you read about, and involve in your business, every day. TV ratings are polls, as are almost all media data. So it’s good to keep a few things in mind as you see the data. Continue reading
Monthly Archives: October 2010
Same Old Same Old?
I don’t get what all the fuss is about. Or maybe I do. See, lots of folks seem very disturbed by the fact that they’re doing the same old thing in new and different ways. Sort of like when you get a new TV and the remote is different. You’re doing the same old thing but in a different way.
“Get to the point, bozo.” Right. Radio’s the point today, the oldest of our broadcast media. It’s changing more than the others. But it’s still the same. Continue reading
Filed under Consulting, digital media
Joined At The Hip
Suppose you went to the supermarket today to buy some vegetables but when you went to pay you were told you had to buy soda as well. The store manager (who you demanded to see, of course) calmly lets you know that the store doesn’t make enough margin on vegetable sales alone while they make a ton on soda so they’ve bundled them together. It’s a financial decision, and the fact that you don’t really drink much soda isn’t their problem. They won’t sell you one without the other. Ridiculous? Maybe for groceries. But you’ve been doing this for years. Continue reading
Filed under Reality checks, Thinking Aloud
Consult Keith 