The report this morning that Citi is thinking about getting out of their deal to sponsor the Mets’ new stadium is an important occurrence if it’s true. While there have been other stories of marketers trying to undo deals they’ve made within the sports industry, the Citi deal would be, by far, the biggest of these deals to fall apart. Continue reading
Filed under Reality checks, sports business
Anyone who has spoken with me over the past month knows how I feel about winter. “Intense dislike” is a huge understatement. So I look forward to Groundhog Day as the first indicator as to when this frozen hell is going to end. I know it all derives from a pagan ritual, I know it may or may not be accurate, but PLEASE – it’s a glimmer of hope and the results are in. Continue reading
Filed under Consulting, Helpful Hints
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