Tag Archives: Zappos

The phone rang yesterday and out of that brief call comes a business thought. The person on the other end was calling a bookstore that used to have the same telephone number that my business now has. Obviously since I’ve had the number for over two years it’s been at least that long since the book store has had it but I get a call or two every month for them. It’s still in business, by the way – I’m not sure why they changed their number other than they moved to the next town. You’d think the search engines and phone books would have caught up by now. But that’s not the lesson. Continue reading →