It’s nice that a lot of people watched the Super Bowl on Sunday. In fact, there are a ton of reports out about how it was “the most watched event in TV history.” I’m sure that’s true, or as true anything that comes out of the very imperfect system of TV ratings can be. This piece from Media Post is typical of the reporting that’s out there. Most of them would lead the typical reader to believe that this game set all kinds of viewing records. Well, in terms of raw numbers of people viewing, it did. But how about a little perspective as a good lesson in how you need to read carefully. Continue reading
Tag Archives: Television
Life On The Virtual Frontier
You’ve already had your foodie post for this week so I’m going to move on to something else today. In fact, even if I had a great foodie post for you (which I don’t), the thing I want to write about is probably more important and hopefully more interesting in any event.![]()
I’ve written before about the completely different way people are wired these days as a result of digital media. Because of that, I doubt you have an extra hour and a half lying around, but if you do I would strongly urge you to watch the piece Frontline aired earlier this week. It’s available online if you click here and it’s a great look a what’s happening to us all but especially to young people, as a result of how our lives have been altered by all the digital distractions around us. Continue reading
Filed under digital media
A Lot on Their Plates
I’m stretching the whole “Friday Foodie Fun” thing this week since in all candor this post has very little to do with food. It does, however, have a lot to do with consumption.
Actually, more like over-eating – Mr. Creosote is alive and well and living in digital media. Huh? Continue reading
Filed under digital media, Reality checks


