Tag Archives: Television network

Everybody Wants To Get Into The Act

Jimmy Durante

Cover of Jimmy Durante

When I started my career in media I worked for a content distributor – the station division of a national TV company.  We bought programming from content creators and used our distribution system to put it in front of consumers.  Other than some local programming such as news and public affairs, we didn’t create much and I suspect we’d have done a bit less had we not been mandated to provide what we did in return for our broadcast licenses.  Our business was to buy content and sell eyeballs and it was a very good business indeed.

By the time I had moved over to the network side, 10 years later, the business has changed a bit.  Networks now produced some shows and invested in others.  The business was still primarily about distribution but things were starting to change.  And now? Continue reading

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Filed under Reality checks, What's Going On

Channel Agnostic?

I spend a lot of time working with clients on the dissemination of content via multiple channels. To oversimplify (I know – I do that so well), it’s all about “write once publish everywhere.” After all, we live in a time of “what I want, when I want it, how I want it.” So you’d think I’m pretty channel-agnostic, right? Wrong. Here’s why. Continue reading

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Filed under digital media, sports business

Joined At The Hip

Vegetables (and some fruit) for sale on a stre...

Suppose you went to the supermarket today to buy some vegetables but when you went to pay you were told you had to buy soda as well.  The store manager (who you demanded to see, of course) calmly lets you know that the store doesn’t make enough margin on vegetable sales alone while they make a ton on soda so they’ve bundled them together.  It’s a financial decision, and the fact that you don’t really drink much soda isn’t their problem.  They won’t sell you one without the other.  Ridiculous?  Maybe for groceries.  But you’ve been doing this for years. Continue reading

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Filed under Reality checks, Thinking Aloud