Fascinating, scary article on a report from Nielsen about the relationship between innovation and the physical proximity of senior management. Anyone who has ever worked in a big company isn’t going to be shocked by the news, but it turns out that “companies that take a hands-off approach with product development incubation and also employ other innovation best practices, on average derive 650% more revenue from new products than companies that do not follow these practices ” as reported by Media Post. Continue reading
Tag Archives: technology
Looking at Two Trends
I wrote the other day about ten trends to watch coming out of the BMO Advertising and Marketing Services Conference. Today I want to dig a little deeper into two of them and discuss why I think they’re relevant even if you’re not an advertising or marketing service business.
Trend number one was the incorporation of technology into other industries. In a nutshell, this means Internet Protocol-based communication systems being mixed into objects such as refrigerators, roadways, and elsewhere. Trend number two, which is an outgrowth of trend number one, is the explosion of data available today. Here’s why you should pay attention. Continue reading
Filed under Consulting, digital media, What's Going On
Over Your Shoulder
Satchel Paige is an often quoted baseball player. In fact, much of what he said dwarfs his sizable achievements on the diamond. One of my favorite quotes is his: “Don’t look back. Something might be gaining on you” and I thought of that this morning when I read a release on a new TvB study. Continue reading
Filed under digital media, Thinking Aloud
Consult Keith 