People who invest in land often justify it with the throw-away line that “it’s something no one is making any more of”. I guess if the laws of supply and demand hold true, that means over time the demand will outstrip the supply and the land is sold for a profit. The realities of the market recently, however, might point us toward investments in something else that no one is “making more of” and that’s time. OK, maybe that’s slightly misstated, but the point is that there are a finite number of hours in each day and the competition for each minute within those hours is huge and growing. So how does that help us as businesspeople? Continue reading
Tag Archives: Supply and demand
Tic Tac Toe
The media business is, in part, founded on the medium’s ability to deliver eyeballs to advertisers. Obviously the ability of any one medium (and I mean, for example, a TV channel, not all of TV) to do that on a large-scale has been diminished over the years. However, there is an expectation, in my opinion, on the part of advertisers that somewhere at the end of the media equation is a sale.
Part of what we used to sell in TV was the fact that there is only one ad on the screen at a time and your product is front and center. And while that’s still true, a few other things have changed which show how dumb we TV folks have become in many ways. Continue reading
Filed under Reality checks, Thinking Aloud
Consult Keith 