Tag Archives: Strategic management

Bird Poop

I had just walked out of a meeting this morning

Birds on wires

(Photo credit: rkramer62)

and was standing talking to some other folks on the team when something with started dripping down my sport coat.  Despite it being a warm morning I was very certain it wasn’t sweat.  What I was hoping was that it was some excess moisture dripping off a pipe but of course it wasn’t.  It was bird poop.  Well more specifically I think it was bird pee although frankly it doesn’t much matter.

As I was standing there frantically trying to wipe it off my coat, my compatriots informed me that it was good luck.  Apparently in some cultures a bird pooping on you is exactly that.  I’m not so sure it is in my culture – more likely it’s 180 degrees from that.  In checking out their notion I also found that many people believe this to be a major sign of wealth coming from heaven.  Seem to me it’s a sign of an expensive cleaning bill coming.  In any event it did trigger a business thought.

Too many businesses spend their time standing under wires hoping bird will poop on them, figuratively speaking.  They would almost rather be lucky than good.  Rather than looking for wires filled with birds, they’d be way better off spending time looking at analytics, social mentions, and their own financial statements.  Spending money on bird seed trying to attract the birds and the luck they bring is probably not as worthwhile as spending it on an all hands on deck brainstorm.  You know the ones – where no idea is a bad one and outrageous thinking is encouraged.

I’ll let you all know if some great piece of luck follows – there wasn’t a large check in the mail today however.  In the meantime, remember what Hemingway told his son – you make your own luck.  Good business advice – and much cleaner than depending on the birds!

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Twitter And The API Decision

You might have read or heard about the Twitter brouhaha last week.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

No, not another politician sending pictures of his undies.  Twitter announced that they are going to restrict the use of their API and due to that a bunch of companies are going to have big problems.  While I realize that this entire discussion might be a bit of inside baseball for you non-tech business folks, I think the decision Twitter made is instructive no matter what business you’re in.

Basically, Twitter announced a bunch of restrictions on the number of times an application can access the Twitter stream.  You can read the details on Twitters developer blog but suffice it to say that anyone who makes a traditional Twitter client – Storify, Echofone, TweetBot, etc. – is going to have some issues.  These folks compete with Twitter’s own app (both the regular Twitter client and TweetDeck, which they own) for ad dollars and part of what Twitter announced was the division of the Twitter world into four quadrants.  One of those is “consumer engagement” and while Twitter is trying to encourage competition and business building for analytics and B2B, it wants to ” limit certain use cases that occupy the upper-right quadrant.”  In other words, restrict anything that interferes with their ad-supported business model.

I understand why Twitter is doing this.  After all, it’s their data (even if the users are creating the content).  However, I think they’ve got it backwards.  Rather than protecting themselves in a very difficult, competitive area (ad sales), maybe they should have focused their revenue efforts on the folks who are making money themselves (the analytics and other B2B guys).  They’re saying they welcome development on their platform as long as it avoids their core revenue model, which is consumer experience enhanced with advertisements.  In my mind, setting up a bigger toll booth in front of the folks who remarket the data for large fees makes more sense.  It’s the Willie Sutton rule – go where the money is.  Twitter has no competition when it comes to the folks using their data to drive their product while there is plenty of competition in the ad world – Twitter isn’t yet a “must” buy.

That sort of decision-making comes up in many businesses from time to time and I think a long look at what Twitter chose is instructive. What do you think?

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Do Less, Be More Productive

Every manager I know – heck, every business I know – is having to do more with less.

English: Productivity comparison for the membe...

(Photo credit: Wikipedia)

Fewer resources.  Fewer people.  Hopefully not fewer consultants!  That means that every person on staff needs to be more productive.  Productivity is one of those tricky numbers – it’s a ratio of output to input – that seems more attuned to an industrial age than to a time when the world is moving to an information-based economy.  Still, one thing I speak with clients about all the time are results – key performance indicators, things we can measure to gauge our progress.  Sometimes I even get paid based on those productivity measures so I’m very focused on improving them.

One thing I’ve found is that we sometimes confuse putting out more with making more value.  I think many of the technological innovations which we enjoy these days were originally designed to help improve our ability to be productive.  In fact in many ways I think they had the opposite effect.  We’ve become tools of our tools.  For example many years ago when I began in business I was very careful about how I wrote each and every document because someone would have to type that document and if we needed to make changes we had to retype the entire thing.  Once word processing became the norm it was very easy to make revisions. In theory we could put out the document more rapidly since changing a word didn’t mean retyping everything.  The reality is that we spent a lot more time focusing on formatting – how the document appeared – and making little changes – a word here and there – because we could.  We didn’t think through what we were saying before we started to write.  I’m not sure we became all that more productive.

Email is another tool that should make us productive but has the opposite effect in many cases.  It’s easy to add recipients to a chain and everyone seems to want to weigh in.  What could be a 5 minute hallway conversation turns into an 8 hour chain of notes.  We’re less productive.

I advocate doing less to be more productive.  Send less email (but have more face to face conversations).  Don’t respond to every note unless it’s directed to you.  Don’t multitask – finish one thing before starting another.  Trust your staff and delegate.  Spend more time on the 20% that produces real value and less time on the other 80%. Maybe even pretend that a lot of the “productivity tools” don’t exist. What are your productivity secrets?

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