Once again this morning there is conflicting information about the value of social media:
Despite its popularity, socnet platforms – including Facebook, Twitter and the like – have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled “How People Use Social Media.”
Filed under digital media
Here is an interesting post from Mitch Joel of Twist Image to start the new year. It’s all about separating the wheat from the chaff in the new media strategist space. After all, what does one need to be an expert here in our digital playground? A Twitter account? A nice Facebook page? Mitch’s point is that almost anyone can set up shop and call themselves an expert but that not everyone who does so is even remotely qualified. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
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