Tag Archives: social media

There’s an interesting piece in Ad Age this week on Social TV. In my mind it adds more credence to the “everything old is new again” theory since as with many “new” tech-based things what we’re seeing is very old behaviors expressed via brand spanking new digital tools.  For those of you playing at home, our friends at Wikipedia define social TV as

“a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content. It also includes the study of television-related social behavior, devices and networks. Social television systems can for example integrate voice communication, text chat, presence and context awareness, TV recommendations, ratings, or video-conferencing with the TV content either directly on the screen or by using ancillary devices.”

Which of course, is kind of an old thing, right? Continue reading →