Tag Archives: Reality checks

Digging Out Of A Hole

Let’s begin the new year with some (more) sobering news. People think marketers suck and don’t trust us. Actually, that’s not a recent development according to the Gallup folks who conduct an annual poll about various professions and how they’re perceived. Since Gallup has been conducting the survey (as far back as at least 2001), “advertising practitioners” have always appeared near the bottom of the professional rankings:

When it comes to rating the honesty and ethical standards of people in various professions, American adults rate medical professionals highly. But advertising practitioners? That’s a different story. In fact, just 11% of adults rate advertising professionals highly for their honesty and ethics.

That’s from the Marketing Charts summary of the poll. You can see the chart listing the various professions off to the side. Is anyone shocked by these results? Let’s think for a minute about many of the prominent ad stories of the past few years. They’re a litany of theft and fraud but those don’t really affect consumers. The big consumer ad story is probably the rise of ad blocking which is a response to irresponsible behavior on much of the advertising/publishing ecosystem.

That’s just the online world. Offline, one needn’t look very far to find examples of “free” offers that require one to submit a credit card, businesses suing their customers for accurate but negative comments on social media, and just about any political ad this last year. Each of these things further reinforces the negative perception that this study finds.

It’s a new year, and every new year brings the possibility of fresh starts. Maybe this is a good time for any of us who make a living within the marketing community to start digging out of this perception hole? We can do so by reminding ourselves that our families and friends are the consumers we’re pitching. Would you try to run a scam on them? Would they find the ad you’re running offensive? For those of you not engaged in the ad business, you’d do well to ask yourself the same types of questions. My guess is that we’re going to hear a lot about ethics this year. Let’s try to make our profession a better example of the right kind of ethical behavior. You with me?

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Filed under Consulting, Helpful Hints, Huh?

Top Posts Of The Year #1

What follows is the most-read post I published during this past year. We’ll have the most-read Foodie Friday post tomorrow. Originally titled “Why I Might Have Unfollowed You,” I wrote this right after Election Day. I was sort of hopeful at the time that a lot of the vitriol and outright lying that had lead up to that day would stop. It didn’t and hasn’t, but having unfollowed a number of the worst offenders in my feed has helped. I’m also gratified that the concerns over “fake news” have grown large enough that they’re finally being addressed. Of course, I’m not sure some people branding The NY Times or other legitimate news outlets as fake moves the discussion forward. In any event, I’m glad that this was the most read post because it was really one of the most heartfelt ones I wrote this year.

I have been at this blogging thing for over 2,000 posts and 8 years (May of 2008, actually) and I’ve yet to write a political post. Today may be the closest I’ve come although obviously, I’ve used politics to help us appreciate some business points along the way.

I’ve stopped following a few people on Facebook in the last few days, something I’ve rarely done and usually only when the accounts get filled with spam. The folks I unfollowed are people I know personally – I tend not to be Facebook friends with most business associates or random friends of friends. I unfollowed them because this election has brought out the worst in them. I don’t mean that I disagree with their point of view. Many of my closest friends and I hold diametrically opposed political views. I mean that they’ve stopped supporting their views with any sort of facts and are choosing to ignore the facts when they’re presented to them. They are living in the horrible confirmational bias reality that tells them sexism, racism, homophobia, xenophobia, and anti-Semitism are not only OK but the real voice of America as evidenced by this election.

They go on to criticize people for exercising their First Amendment rights to assemble and protest in vitriolic hateful posts. They continue to post outright lies which are easily disproven with a brief search. They dismiss sources such as CNN and the NY Times as biased and won’t believe anything they report, mostly because they disagree with them. They forget that a majority of America voted for a woman and a liberal agenda. Rather than contemplating how to be inclusive of that agenda as we move forward, they post about “taking back” the country, I guess from the majority who voted the other way. They fail to condemn miscreants who bully, threaten, and harm fellow citizens. Their children behave the same way in school. This is shameful, and denying the facts doesn’t mean it isn’t happening.

So I unfollowed them. I welcome the opportunity to discuss politics with folks of all sides as long as we stick to the facts and don’t engage in ad hominem attacks. Hypocrisy is a no-no as well (look up what our newly-elected President was saying four years ago about the unfairness of a popular vote win not translating into an Electoral College win and how people should be marching in the streets!). Those are things I try to do in business as well and so should you. In the meantime, let’s remember that our system doesn’t deny the minority party any ability to influence policy (witness the last 8 years of Republicans slowing/changing/denying Obama‘s policies) and that in two years there’s another chance to change things again.

I’m sorry for using this platform to get his off my chest. I hope you’ve not had to unfollow folks and your friends are more rational than some of mine seem to be. I’m hoping everyone will just calm down a bit and work to be the change each of us wants to see in the world while not building walls. I don’t mean on our borders but those between our fellow citizens and ourselves. The people I unfollowed were doing just that and I’m not having any of it. You?

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Filed under Huh?, Reality checks

Time For What?

It’s Foodie Friday and the topic is time. Now, what the heck does time have to do with our usual Friday food rant? As it turns out, quite a bit. I was reading this article from Eater on the year’s advances in food technology. What struck me as I read the piece wasn’t so much any one piece of tech (although I’m not sure how I’ve lived without a bacon emoji until now) but how many of the innovations had to do with time.

There are a few items mentioned that reduce the time a customer needs to wait in person to be seated. There are other that reduce the time a customer needs to wait to receive their food after placing their orders. Still others involved getting take out food delivered in less time (nothing like a speedy drone to beat the traffic!). 80% of the innovations mentioned in the article involve saving time somehow, mostly to benefit the customer but in so doing also increasing service capacity and, in theory, profits. We love those win-win scenarios!

All this time saving does, however, beg the question: what are people going to do with the time savings? It seems these days that the answer involves consuming more content and the marketing messages pushed through the channels containing that content. Let me throw out a different thought.

Since so many people, in the food industry and elsewhere, seem to be wanting each of us to have a little more free time in our day, why don’t we use it to do some of the things we apparently don’t have enough time to do now? You know: read a book or spend a few minutes actually researching an issue that’s meaningful to us so the next time we share a story we’re sure of our facts. Take some of that newly found spare time and go say “hi” to someone in person instead of messaging. Throw a ball to your dog or with your kid.

It’s a season of family and gift-giving. How about we use the gift of time all these innovations afford us wisely?Merry Christmas, Happy Chanukah, Joyous Festivus, and enjoy whatever you’re celebrating!

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Filed under food, Helpful Hints