August 9, 2011 · 9:14 am
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A group of very smart web executives and I were talking about content and how to present it to increase engagement. The discussion centered around defining how we should be thinking about user engagement with content – is it just page views, is it time on a page, is greater time on fewer pages just as good as a lot of quick views, etc. I tried to simplify it down to the basic question I think is in the user’s mind: what is this and why should I care about it. Let me explain. Continue reading →
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Filed under digital media
Tagged as content, Content (media), Content Management, engagement, facebook, google, media, Page view, Publishing, Site Management, Web content, YouTube
May 11, 2011 · 9:07 am
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The Columbia Journalism Review published a report yesterday which was summarized in the NY Times. It caught my eye for some reasons I’ll explain and I think if you have any interest in digital media you’ll find it a good read. You can download the entire report (all 146 pages!) at this link but the story in the Times is far briefer and gives you the gist of the findings. In a few words, newspapers need to embrace digital media and that journalists “gain a fuller appreciation for how advertisers now reach their customers via social media, new-media ads and search engine optimization,” and that larger news organizations should consider creating or re-creating separate digital staffs, “particularly on the business side.” Right on! Continue reading →
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Filed under digital media
Tagged as advertising, business, business thinking, Columbia Journalism Review, Cost per mille, Digital journalism, digital media, media, New York Times, News agency, Publishing
February 16, 2011 · 2:15 pm
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One of the big discussions in which I find myself engaged with clients and others concerns monetization. More specifically, how the heck can any of us pay for all the cool content and technology we offer to our consumers. If you’re web-savvy enough to be reading this blog you’ve probably encountered this argument in one form or another even if indirectly. You know what I mean: free, ad-supported content vs. subscription content vs. “free-mium”, which seems more to be about services than content but is still a valid model for that space too. So where do you stand? Continue reading →
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