I read two things this morning while, while superficially unrelated, raised the same issue in my warped mind. I’ll share them with you and would love to hear what you think.
The first piece comes courtesy of the 2010 Omniture Online Analytics Benchmark Survey and the second via comScore figures released by the Newspaper National Network and reported by Media Post. Continue reading
Tag Archives: planning
Guessing = Messing
Filed under Consulting, digital media
Welcome to 2010!
Happy New Year! To start us off, I read two reports over the holidays that I found interesting and which set the themes that I think will dominate media over the next year. Of course they are about media habits and how this convergence thing is becoming more of a reality to more people. Obviously it’s been here for quite some time but it’s just now becoming mainstream enough of a technology that “civilians” (non-digital media experts) don’t look at you cross-eyed when you start to discuss it. Continue reading
Filed under Consulting, digital media
Scouts
Imagine if you had to walk in to every meeting totally unprepared (I know – some of you are wondering why that would be considered a stretch). You had no clue who the others in the room were nor what their agendas might be. In this age of immediate access to overwhelming amounts of information, you’d look pretty dumb, right? But what if you had no time to prepare since you’re always so totally busy? You, my friend, need some scouts. Continue reading
Filed under Uncategorized
Consult Keith 