Tag Archives: Online Communities

Less Is More

I attended the local tech meet-up last evening and the topic was being lean.  No, not how to lose weight unless you’re counting the weight of excessive costs.   Or as it said in the event description:

Lean and Agile are two related approaches that use startup mentality and an iterative approach to deliver results and new possibilities. We’ll take an overview of Lean, its opportunities and pitfalls and some broad approaches to adopt Lean thinking for you and your organization.

Great presentation (thanks, Dan), and it stimulated more thinking on yesterday’s topic, Facebook and its new set of features. So at the risk of beating a dead horse… Continue reading

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Failbook

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Unless you’re in a cave someplace or have abandoned it for Google+, you’ve probably noticed that Facebook did an overhaul last night.  I logged in this morning and while I’ll admit I’m not the brightest guy in the world, I was thoroughly confused.  Many of the new features are clearly designed to compete with things found on Google+ and Twitter, such as circles.  For those of you struggling to make sense of the new layout, Gizmodo did a nice job color-coding everything in a cheat sheet.

I’m a believer in continuous improvement.  I’m not a believer in keeping up with the Joneses.  Here’s why. Continue reading

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The Social Gap

I’m always amused by the dumb things smart people often do.  Today’s bit of amusement comes in the form of an article from eMarketer about how marketers view and use social media.  Now, I’m the first to recognize that business executives (and regular folks too!) often say one thing and do something completely different (and opposite) which is, in retrospect, short-sighted.  However, this piece demonstrates that the gap between recognizing a strategic imperative and acting upon it is pretty wide when it comes to emerging social media.  But let’s see what you think. Continue reading

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My Take On Google+

Everyone likes to talk about what’s shiny and new and I’m no exception so today I’d like to spend a minute or three on Google+. As of this morning, there may be as many as 10 million folks on G+ – not a bad adoption rate!  I spent the weekend playing around on it and I have a few thoughts I’d like to share. If you haven’t received an invite yet, ping me and I’ll send you one. If you’re on it, let’s see if my experiences match up with yours. If you’re here today looking for a massive business lesson, come back tomorrow. Continue reading

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Flying Over The Forest

We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest.  It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information.  I’m sure you’ve had to deal with that if you work in digital or marketing or both.  What might be a little different is my advice about all that data:  ignore it. Continue reading

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A Brief Plea To The One On The Phone

Phone Man

Image by KB35 via Flickr

Maybe it’s a lack of respect. Maybe it’s just that too many of us were raised believing that we were the center of the universe and could do no wrong. Or maybe it’s just that I’m too damn old and I don’t get it. But someone, as Ricky used to say, has some ‘splainin’ to do.
Been on a train lately? Or how about in a checkout line? Waiting for movie tickets? Then you’ve probably seen – or heard – it too. Let’s discuss. Continue reading

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The Trouble With 5 Year Plans

Image representing comScore as depicted in Cru...

Image via CrunchBase

One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading

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