Tag Archives: New product development

You Want to Win? Get Away From Me!

Image representing Nielsen as depicted in Crun...

Fascinating, scary article on a report from Nielsen about the relationship between innovation and the physical proximity of senior management. Anyone who has ever worked in a big company isn’t going to be shocked by the news, but it turns out that “companies that take a hands-off approach with product development incubation and also employ other innovation best practices, on average derive 650% more revenue from new products than companies that do not follow these practices ” as reported by Media Post. Continue reading

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Filed under Consulting, Reality checks