I read a couple of things with interest this morning. One confused me, one made absolute sense. I thought I’d let you come to your own conclusions. The first has to do with fighting city hall (OK, actually fighting some big changes) and the second shows what a business can do when it changes the paradigm a bit and gets with the program. Everyone ready? Continue reading
Tag Archives: media
Tic Tac Toe
The media business is, in part, founded on the medium’s ability to deliver eyeballs to advertisers. Obviously the ability of any one medium (and I mean, for example, a TV channel, not all of TV) to do that on a large-scale has been diminished over the years. However, there is an expectation, in my opinion, on the part of advertisers that somewhere at the end of the media equation is a sale.
Part of what we used to sell in TV was the fact that there is only one ad on the screen at a time and your product is front and center. And while that’s still true, a few other things have changed which show how dumb we TV folks have become in many ways. Continue reading
Filed under Reality checks, Thinking Aloud
Don’t Believe The Hype
It’s nice that a lot of people watched the Super Bowl on Sunday. In fact, there are a ton of reports out about how it was “the most watched event in TV history.” I’m sure that’s true, or as true anything that comes out of the very imperfect system of TV ratings can be. This piece from Media Post is typical of the reporting that’s out there. Most of them would lead the typical reader to believe that this game set all kinds of viewing records. Well, in terms of raw numbers of people viewing, it did. But how about a little perspective as a good lesson in how you need to read carefully. Continue reading
Filed under Helpful Hints, Reality checks, sports business
Consult Keith 