I get asked sometimes why I write this stuff 5 days a week. It’s probably a couple of thousand words and several hours’ time each week and I’m not going to lie and say it’s easy because sometimes it’s painfully hard. I do have my reasons, however, and I thought I’d share 10 of them with you today. These are in no particular order and some overlap (being concise is not one of my strengths) but they came surprisingly easily when I made the list. Here we go. Continue reading
Tag Archives: media
Why Newspapers Won’t Die
Hope everyone had a great holiday and now it’s back to business. My business brain got turned on yesterday as I read the article on the front of the NY Times business section. If you haven’t read the piece on how an unscrupulous web vendor grew his business by exploiting Google’s algorithm (my guess is it’s the same with the other search engines as well), you can read it here. The gist of it is this dirtball welcomes and precipitates customer complaints, saying they vault his business higher in Internet search results. It’s really frightening but in the almost 48 hours since it was published (on the web site Saturday night) a lot has happened. Most importantly, it shows me once again why newspapers won’t die any time soon. Continue reading
Filed under digital media
Channel Agnostic?
I spend a lot of time working with clients on the dissemination of content via multiple channels. To oversimplify (I know – I do that so well), it’s all about “write once publish everywhere.” After all, we live in a time of “what I want, when I want it, how I want it.” So you’d think I’m pretty channel-agnostic, right? Wrong. Here’s why. Continue reading
Filed under digital media, sports business
Consult Keith 