It’s nice that a lot of people watched the Super Bowl on Sunday. In fact, there are a ton of reports out about how it was “the most watched event in TV history.” I’m sure that’s true, or as true anything that comes out of the very imperfect system of TV ratings can be. This piece from Media Post is typical of the reporting that’s out there. Most of them would lead the typical reader to believe that this game set all kinds of viewing records. Well, in terms of raw numbers of people viewing, it did. But how about a little perspective as a good lesson in how you need to read carefully. Continue reading
Tag Archives: marketing
The Silent Treatment
I was trained to teach high school English. If you want to try a presentation skills challenge, try presenting poetry structure to the non college-bound freshmen at 8:30 in the morning. You almost have to set yourself on fire to get their full attention and many mornings I had a can of lighter fluid in hand as I reached my wit’s end. But then I realized that all I had to do was shut up. Inevitably, the class would calm down and listen up, often to hear who was on their way to the dean’s office. Continue reading
Filed under digital media, What's Going On
Milli Vanilli
“It’s not about being authentic anymore, it’s about entertaining,” says the man whose Grammy for best new artist was revoked 20 years ago — the only take-back in Recording Academy history. That’s a quote from an article this morning in USA Today which I thought was about more than music. In fact, if you read between the lines, there are some great business lessons in there which have nothing to do with making music! Continue reading
Filed under Uncategorized
Consult Keith 