A very long time ago, I had a teacher who taught a class I didn’t find particularly challenging. Like most lads of 11 or 12, I found other, generally disruptive ways to amuse myself (and often my classmates) in lieu of the lesson being taught. As an aside, once I became a teacher several years later, I didn’t find it all that amusing when some of my charges did similar things.
Inevitably, she would reel me back to Earth and ask me in a phrase that the whole class came to know and love “Keith, why you do these things?” No, English was not her first language but it was a language class anyway so not much English was spoken. I bring this up because I find myself asking the same question about something this morning and maybe you can help me answer. Continue reading
Tag Archives: marketing
Why You Do These Things?
Filed under digital media, Huh?
Deceptive And Dumb
Ah, the wonders of snail mail. Seems to me that the only stuff that arrives in the non-electronic mailbox these days is magazines, bills, and junk. Oh sure, the occasional birthday or holiday card at the appropriate times of the year, but mostly it’s crap or bills.
That’s why it was pretty obvious that since the official looking “Refinance Notice” from the US Fannie Mae Relief Program wasn’t a bill, it was probably junk, at least to my eyes. The problem is that neither you or I, who wouldn’t be fooled by this, are there to explain it to the folks who won’t know any better. So let’s ask a business question. Continue reading
Filed under Reality checks, Thinking Aloud
Plan? I’m Wide Open
There’s a scene at the end of The In-Laws (the original, not the awful remake of a few years ago) when Sheldon and Vince are up against a wall facing a firing squad. Shelly asks Vince for the plan – how are they going to escape? Vince replies “Plan? There is no plan. I’m wide open” and it dawns on Shelly that they’re going to be shot.
That quote has stayed with me over the years because I can’t believe how often it’s appropriate in business. The latest instance of this came just last week based on a survey by Digital Brand Expressions on corporations‘ use of social media. Continue reading
Filed under Uncategorized
Consult Keith 