Tag Archives: marketing

The War To End All Wars

Veterans Day 2008

Today is Veteran’s Day here in the US, a day where we honor those who served for their love of country and willingness to sacrifice for the common good. This day became a national holiday here in honor of the end, in 1918, of  World War I when the Allies and Germany signed an armistice. Originally Armistice Day and established in honor of WWI vets, it was renamed later on to honor those who served in subsequent conflicts in Korea and WWII.  My favorite vet – my Dad – was one of those WWII airmen who flew missions in Europe, so thanks Dad and I’m glad you made in home safely (otherwise, what would these folks be reading??).

What I’ve always found interesting about WWI was that it was justified by some at the time as The War To End War after the H.G. Wells book of a similar name on the topic.  That phrase is instructive to any of us in business.  Here’s why. Continue reading

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Some Brilliant Marketing And A Favor

A close-up of the shrine's torii

My neighbor and her family left this morning for Japan. What’s interesting about that is that her son is going for 10 days and bringing no luggage. Nothing checked, nothing carried on. In the process, besides finding a brilliant way to avoid all the nasty fees airlines are imposing these days, he’s raising awareness and money for a cause he supports. What’s making it possible is some brilliant marketing and as I tell you about it I’m going to ask for some help. Continue reading

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Filed under Consulting, digital media

4 Marketing Improvements To Make Now

TV Shows We Used To Watch - 1955 Television ad...

Did you run into any friends this weekend?  You might have and I’m willing to wager that the conversation wasn’t solely about their lives and how great they are.  It’s like the joke where someone is chattering about themselves for 10 minutes and then says “but enough about ME! How do YOU like my watch?”  No one would really do that, right?

Wrong.  Seinfeld built a TV series about that sort of self-centered mindset and lots of marketers continue to behave that way every day.  So in no particular order, here are a few things they might think about doing differently. Continue reading

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