There’s a big discussion raging in the digital content world. It’s all about content, pay walls, and unworkable business models. I think of it as a “doh” moment for a lot of companies but in many ways it’s an out growth of our own stupidity. Has “free” killed the content business or has the folks running the content business killed the free model? Let’s discuss. Continue reading
Tag Archives: Marketing and Advertising
These Got Me Wondering
What if you made a product that was wildly popular but your business wasn’t set up to make any money off of it? Suppose that millions of consumers were using what you made but because they were doing so in a manner different from what you had built your business to support, you were going bust? I think you know where I’m heading with this but let’s just make sure. Continue reading
Filed under Consulting, digital media
Plan? I’m Wide Open
There’s a scene at the end of The In-Laws (the original, not the awful remake of a few years ago) when Sheldon and Vince are up against a wall facing a firing squad. Shelly asks Vince for the plan – how are they going to escape? Vince replies “Plan? There is no plan. I’m wide open” and it dawns on Shelly that they’re going to be shot.
That quote has stayed with me over the years because I can’t believe how often it’s appropriate in business. The latest instance of this came just last week based on a survey by Digital Brand Expressions on corporations‘ use of social media. Continue reading
Filed under Uncategorized
Consult Keith 