I’m sure there are more than a few of you out there who remember the “Rumble In The Jungle” in which Muhammad Ali knocked out George Foreman. It was one of the great matches and there’s a fantastic documentary about it you should watch if you want to see The Greatest in his last great bout (and at the peak of his promotional abilities!).
It was in this fight that Ali introduced the Rope-a-Dope – strategy in which you hang on the ropes and let the opponent punch himself out so you can fight back to decreased resistance. Of course, there’s a good chance you’ll make a defensive mistake and get knocked out yourself before that happens, so it’s highly risky. Naturally, this was the first thing that came to mind the other day when I saw the results of a new marketing research study. Continue reading
Consult Keith 