Tag Archives: life

Teaching The Master

It’s Foodie Friday! I was reading one of the many food blogs I follow when I came across a post from a baker who had updated his book on breadmaking. It was a very successful book and had won numerous awards but it was now 15 years old and the publisher had asked for an update. That isn’t particularly interesting since cookbooks are updated all the time – The Joy Of Cooking has been updated 6 times in the 75+ years since its publication. What is of interest to me – and which provides an interesting business point – is the mindset of the author.

There are two quotes in his post which resonated and which I think are instructive to us all:

  • Working on it (the anniversary edition) gave me a chance to examine all that has transpired during the interval, and to see where we might freshen things up to keep pace with all the developments.

  • Even after six thousand years of bread baking, we are still learning new ways to make it even better.

In other words, here is someone who is always learning and taking the opportunity to use what he’s learned to foster positive change in his endeavors. All of us should be reading, listening, and learning every day. No matter if we use RSS to digest dozens of sources of professional and industry information or if we just wander the halls speaking to people, one of the most fundamental things we need to do it to keep learning. In this case, we have someone who literally wrote the book on breadmaking and is considered a master. The only way to retain that sort of elevated status in any field is to keep learning.

The legal profession requires hours of Continuing Legal Education for members of the bar to stay admitted. Teachers are expected to keep earning degree credits and to publish once they get into academia’s highest realms. It needn’t be that formal. All that’s required is a willingness to learn, an open mind, and a fundamental curiosity about the world in which we live, both professionally and as humans. You with me?

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Is Knowledge Power?

I’m sure you’ve heard the expression that “knowledge is power.” A version of that saying has been around for a long time, so much so that a version is found in the Bible. This is what Wikipedia says it means:

Though its meaning varies from author to author, the phrase often implies that with knowledge or education, one’s potential or abilities in life will certainly increase. Having and sharing knowledge is widely recognized as the basis for improving one’s reputation and influence, thus power. This phrase may also be used as a justification for a reluctance to share information when a person believes that withholding knowledge can deliver to that person some form of advantage. Another interpretation is that the only true power is knowledge, as everything (including any achievement) is derived from it.

We hear about “confidential information” all the time in business. The state version of that is “Top Secret.” Yet does such information exist? We humans have done a wonderful job of putting nearly all the world’s information into the hands of anyone who seeks it. We can ask our mobile devices just about any question and gain knowledge. Every confidentiality agreement I’ve ever signed always exempts information one can find “publicly available” or obtained from other sources. Those are increasingly easy to find and readily available.

Brands used to know more about their products than did consumers – how well it performed, how well priced it was for that performance versus the competition. That information was hard to obtain and so the brands had the power as they dispensed only the knowledge that wanted consumers to have. Local retailers and services used to be able to keep mediocrity a local secret. Have you tried a new restaurant win the last few years without checking out the online reviews?

Knowledge IS power, but the power had shifted to the masses. Advertising, which is how brands used to impart the knowledge they wanted consumers to have, is increasingly ignored. Consumers are educating themselves. I think brands and businesses that behave as if they know more than their customers or partners are going to lose. Do you?

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Filed under Helpful Hints, Thinking Aloud

One Ear At A Time

Today’s screed comes courtesy of my mom. While I’m doing the writing, she provided the inspiration for some business thinking. Isn’t that what moms do? 

I’m in Florida with my folks. My mom is having a procedure today and they’ll need a little help while she is recuperating. There was a little drama late yesterday about what time we are to go to the hospital. At one point she had a cell phone in one ear and a landline in the other as she tried to speak with a doctor and the doctor’s nurse. These were entirely separate conversations, mind you, and not some mashed-up form of a conference call. Combine that with my dad’s kibbitzing from the couch and it was quite a scene. Her attention was quite divided and it was actually comical listening to the circular conversations and the obvious lack of progress.

I described the scene to someone afterward and they remarked that you really can’t hear either conversation when you’re not focused, which is our business thought today. How many people do you know who claim to be great a multitasking? I’m here to tell you that they’re lying:

The short answer to whether people can really multitask is no. Multitasking is a myth. The human brain can not perform two tasks that require high-level brain function at once. Low-level functions like breathing and pumping blood aren’t considered in multitasking, only tasks you have to “think” about. What actually happens when you think you are multitasking is that you are rapidly switching between tasks.

In other words, we really can only pay attention to one ear at a time or one task at a time yet many of us insist on trying to do several contemporaneously. My guess is that each task takes longer than if we’d paid full attention to it and that the quality of the result is lower as well. I’m just as guilty as you are of trying to do too many things at once but I’m going to remember my mom and a phone in each ear as I try to change my ways. You?

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