Why does food taste so much better in a restaurant? I’m not talking about really complicated dishes prepared with weird components. Even plain, grilled fish or a simple plate of spaghetti and clams can taste way better than what you or I can prepare even though no complicated cooking techniques are involved. Heck, make a fire, throw on a steak, season it a bit, pay attention – dinner, right? And what does this have to do with business? Continue reading