Tag Archives: Hospitality

The Best Ingredients

Supermarket in São Paulo

Why does food taste so much better in a restaurant?  I’m not talking about really complicated dishes prepared with weird components.  Even plain, grilled fish or a simple plate of spaghetti and clams can taste way better than what you or I can prepare even though no complicated cooking techniques are involved.  Heck, make a fire, throw on a steak, season it a bit, pay attention – dinner, right?  And what does this have to do with business? Continue reading

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