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Recipes and Business

Many of you will be cooking something for Sunday’s big game and so this Foodie Friday we’ll think a little bit about what recipes to follow.  Actually, it’s more about how one follows any recipe, and what that has in common with business.

An example recipe, printed from the Wikibooks ...

Image via Wikipedia

As I think you might know, my feeling about cooking is that it’s more like jazz while baking is more Baroque music– far more structured and precise.  Given that, the way I see recipes might differ from how you see them and how that perspective carries into business.  Let’s see.

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What Slow Cookers Teach Us

I’ve been using a slow cooker lately and it seems like a good topic for a Foodie Friday. Maybe you call it a “crock pot“, maybe you call it “that thing we never use.” I call it my new kitchen BFF and have been producing all kinds of soups, chilis, braised meats, and stews; the kind of stuff that’s perfect wintertime fare.

a slow cooker Oval Crock Pot

Image via Wikipedia

I’m sure you’re not a regular reader of the screed for cooking lessons so I won’t explain all the ins and outs of successful slow cooker use. I will, however, attempt to explain how slow cookers can teach a great business lesson.

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Tomatoes and Your Content

Tomato slices.

Image via Wikipedia

We do food here on Friday and I was kind of struggling to come up with a good food-related topic as I reflected on my week.  One of the things on which I spent some time was helping a client with some strategic thinking on content and how best to distribute it across multiple channels, both digital and linear.  At one point we even had a long discussion about the difference between content and channels which of course leads me to tomatoes and today’s business point. Continue reading

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