Tag Archives: digital

My Take On Google+

Everyone likes to talk about what’s shiny and new and I’m no exception so today I’d like to spend a minute or three on Google+. As of this morning, there may be as many as 10 million folks on G+ – not a bad adoption rate!  I spent the weekend playing around on it and I have a few thoughts I’d like to share. If you haven’t received an invite yet, ping me and I’ll send you one. If you’re on it, let’s see if my experiences match up with yours. If you’re here today looking for a massive business lesson, come back tomorrow. Continue reading

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Do Something!

Voltaire, one of the leading figures of the En...

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Think back to your days in school (or for those of you still there, recall last month!) You know what was worse than handing in a crappy paper? Not handing in anything at all. We’ve all been there – we have great ideas, we spend a fair bit of time doing research and we come with lots of new, interesting choices about where to take our discussion.  In fact, sometimes we have so many good choices that we get hung up trying to pick the perfect one and end up missing our deadline or handing in a rush job.  Good bye brilliance; hello remedial English.

Business is the same way and I’ve found the digital business in particular to suffer from Voltaire’s favorite enemy:  perfection. Continue reading

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Flying Over The Forest

We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest.  It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information.  I’m sure you’ve had to deal with that if you work in digital or marketing or both.  What might be a little different is my advice about all that data:  ignore it. Continue reading

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