August 18, 2011 · 1:02 pm
OK, so maybe it’s not red carpets every night and maybe I don’t put on a tux or white dinner jacket each evening to dine. However, like most of you, I have a life. I have friends with whom I stay in touch beyond Facebook. I have business associates with whom I correspond beyond email. I sometimes need to express myself in more than 140 characters and sometimes people want to take what I have to say, give it some thought, and answer me back in a few sentences. I have a family and occasionally we speak. The funny thing is, it turns out I’m not the only person like this and the folks like me are of all ages.
What’s promoting the rant? Continue reading →
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Filed under Reality checks, Thinking Aloud
Tagged as digital, Digital marketing, digital media, facebook, google, ITunes, life, life lessons, Reality checks, Spotify, YouTube
July 18, 2011 · 12:54 pm
Image by Getty Images via @daylife
As I read my daily emails from Groupon, LivingSocial, and a couple of other daily deal sites, I started thinking once again about the wisdom of these things. Not so much from a consumer perspective because, frankly, anything that saves me money is OK in my book. From a business perspective, however, there are a number of on-going questions about which there’s a lot of conflicting information. Let’s lay some of it out and get your perspective. Continue reading →
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July 13, 2011 · 9:48 am
Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. Continue reading →
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Filed under digital media
Tagged as advertising, Advertising network, business, business thinking, digital, digital media, google, HTTP cookie, marketing, Marketing and Advertising, Network Advertising Initiative, Privacy, Quantcast, Security, YuMe
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