Tag Archives: digital media

June 1, 2009 · 11:24 am

Braggin’ Rights

Image representing comScore as depicted in Cru...
Image via CrunchBase

This is going to be one of those posts that might make you yawn or scratch your head or both.   However, if you’ll try and stick with me for a bit, maybe it will make you think a bit as well. Continue reading →

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Filed under digital media, Reality checks

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May 27, 2009 · 9:39 am

Talk To Me

My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr

When you’re having a conversation with your friends, do you try to sell them your latest MLM scheme? When you start up a discussion at a dinner party about the economy, is their response usually about how to position your portfolio for success NOW? I didn’t think so.  So why do you, or anyone else, think that this is totally acceptable behavior in conversational media? Continue reading →

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Filed under Helpful Hints, Reality checks, Thinking Aloud

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May 18, 2009 · 10:51 am

Demos

Old at being young
Young at being old
Everything’s on hold within our evolution

Barenaked Ladies

When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions.  Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households.  Except that there’s one problem. Continue reading →

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