According to Wikipedia, the term “warning shot (in nautical terms, often called a shot across the bow) is a harmless artillery shot or gunshot intended to call attention and demand some action.” We get them in business too but you’d be surprised how often people aren’t paying attention. What’s less surprising is how often the warning shot is followed by the real thing – something that sinks your business boat. In fact, the echoes of some recent shots can still be heard – real fusillade to follow. Let me give you a few examples: Continue reading
Tag Archives: digital media
The Popularity Contest
I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Filed under digital media, Helpful Hints
It’s A Dessert Topping! It’s A Floor Wax!
I read an article the other morning and it made me think of the old SNL skit for Shimmer Floor Wax. If you don’t know it you can watch the skit by clicking this link (I tried to embed it but good luck getting certain video providers to work nicely with WordPress). 
You might remember it – is new Shimmer a floor wax or a dessert topping? As with the article, it turns out to be both. Continue reading
Filed under digital media
Consult Keith 