Tag Archives: digital media

One Size Fits All

Large and small skillets

Image via Wikipedia

It’s Friday and our food-related theme for the day involves tools.  Kitchen tools, specifically.  Let me ask you to think about how many assorted gadgets, pots, mini-appliances and other tools you have stashed in your kitchen?  If you’re like me, you have dozens.  There are many knives of different sizes – chefs knives, boning knives, paring knives, and others.  There are pans with different profiles which I use depending on whether I’m sautéing, braising, making a sauce, or frying.  Even the materials for similar pans can be different – I have cast-iron and stainless pans of the same size and profile yet use them very differently.

I was at a tech event the other night and that exact thought came to mind as we talked about technology.  How did that happen? Continue reading

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Filed under digital media, Thinking Aloud

There’s No Free Lunch

Free Content Logo

Image via Wikipedia

One of the big discussions in which I find myself engaged with clients and others concerns monetization. More specifically, how the heck can any of us pay for all the cool content and technology we offer to our consumers. If you’re web-savvy enough to be reading this blog you’ve probably encountered this argument in one form or another even if indirectly. You know what I mean: free, ad-supported content vs. subscription content vs. “free-mium”, which seems more to be about services than content but is still a valid model for that space too.  So where do you stand? Continue reading

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Filed under digital media, Reality checks

You Like To Watch?

I’m not sure if you watched the State of the Union speech the other night.  I’m pretty sure you’ll watch the Super Bowl (even if your rooting interest is diminished due to the Jets’ demise).  But here’s the thing:  I’m not exactly sure what “watch” is any more.  What I am sure about is that the methods we used to measure how many people are watching don’t reflect how what watching occurs anymore and because of that a lot of the reporting about these events is flawed.  Here’s what I mean. Continue reading

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Filed under digital media