Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. Continue reading
Tag Archives: digital media
My Take On Google+
Everyone likes to talk about what’s shiny and new and I’m no exception so today I’d like to spend a minute or three on Google+. As of this morning, there may be as many as 10 million folks on G+ – not a bad adoption rate! I spent the weekend playing around on it and I have a few thoughts I’d like to share. 
If you haven’t received an invite yet, ping me and I’ll send you one. If you’re on it, let’s see if my experiences match up with yours. If you’re here today looking for a massive business lesson, come back tomorrow. Continue reading
Filed under digital media
Flying Over The Forest
We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest. It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information. I’m sure you’ve had to deal with that if you work in digital or marketing or both. What might be a little different is my advice about all that data: ignore it. Continue reading
Filed under Helpful Hints
Consult Keith 