A piece of research came out yesterday which talked about how online commerce sites treated their customers and, in turn, how those customers felt about returning to do more business. The study was done by Foresee Results and you can download a copy of it here if you’re so inclined.
Image via CrunchBase
I worked with Foresee when I was involved with the NHL’s online commerce business and I always found their insights valuable, mostly because they’re very actionable. I suppose it doesn’t take a great deal of research to figure out that the more satisfied a customer is the greater the likelihood that they’ll do more and better business with you, but isn’t it nice to have data?
Consult Keith 