Tag Archives: Customer service

Getting Out In Front Of A Problem

Over the weekend, you might have read about Zappos getting hacked. Specifically, some of their account information was illegally accessed. I read about it but didn’t think too much about it until this morning I got an email from them and it turns out that my account may have been one of the 24 million that was grabbed.

What I want to write about is how Zappos handled it and how it can be a great example for any business that has to deal with a problem not of its own making. As an aside, I think Zappos is a model for many things in business – customer service being quite high on the list. But let’s stick to the issue at hand. Continue reading

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3 Reasons Companies Aren’t In Social (Yet…)

Let’s start the year with a quick report on a survey released over the holidays wich you might have missed (the study, not the holidays – hope you had great ones!).  It comes from InSites Consulting via eMarketer and the report begins with the understatement of the year (which at this point is pretty easy to be).  The topic is social media, something that as we enter 2012 is not a “what” but a “how” issue for most businesses.  But let’s start at the beginning. Continue reading

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A Little Something For The Effort

I came across a report of a study the other day which falls into the “someone spent money on that??” category.  No, it’s not some misuse of our tax dollars or a replication of Newton’s Laws.  It’s a study by Maritz Research concerning marketers’ use of Twitter.  Or maybe it’s lack of use.  In any event, eMarketer reported on this  and I thought you might enjoy a giggle.  We’re going to be dealing with Twitter but I’m pretty sure you’d get similar results studying Facebook or any other place where brands and consumers connect. Continue reading

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Filed under digital media, Helpful Hints