October 12, 2011 · 9:57 am
Let’s play a little marketing game this morning. I’ll throw out a series of facts and you put on your marketing hat and decide if the facts make you want to target this group. The point I’m going to make is that the answers may surprise you, not because you will find them unbelievable but because I’m betting that you have some preconceptions which will skew your thinking. As we’ve discussed before, I think that is a huge problem in business (and in life and political thought as well!).
Ready? Let’s play! Continue reading →
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Filed under Helpful Hints, Reality checks
Tagged as advertising, Advertising and Marketing, Consumer, facts, Market research, marketing, Marketing and Advertising, Population, Research, Retail, Strategic management, strategy
January 5, 2011 · 9:23 am
I’ve been hearing an awful lot lately about how the recent election is going to bring in elected officials who are more “pro-business.” Most of the news reports mention some sort of lifting of consumer protections or deregulation. Now as you know we don’t do politics here but since the political stuff involves business, I’m considering it fair game, especially since it raises a big question in my mind as I listen to all the news reports. Continue reading →
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December 15, 2010 · 11:09 am
The title doesn’t refer to you guys, of course, unless you’re a tone-deaf marketer. You know the ones I mean. The folks who call during dinner despite the fact that you’re on every “do not call” list known to mankind. The idiots who tie up your fax machine with offers for last minute trips or insurance you don’t need. “Oh, he means spammers” you say. Not just them. Marketers who ignore our requests to be left alone. Maybe we’re all a bit guilty and a discussion beginning to heat up brings it all to the fore. Continue reading →
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Filed under Consulting, digital media
Tagged as Browser extension, business, business thinking, Consumer, digital, facebook, Facebook Beacon, google, marketing, Marketing and Advertising, Privacy, Retailing, social media, technology, USA Today
Consult Keith 