I posted my first bit of drivel on May 22, 2008. It was all of 218 words and by way of introduction I said:
My name is Keith, and I’m a guy who works with companies on using media to grow their businesses. It could be that nasty old traditional stuff like radio and TV or it could be that newfangled stuff like social media. Either way, bubba. Since it’s not about the channel.
Hopefully the writing has improved a little but what I like is that the basic mission hasn’t:
You would be surprised how many folks I’ve met over the years do something because it’s cool…rather than because it ties in nicely to their business goals, strategies, and tactics. So that’s what we’ll look at in this blog, with a particular emphasis on the emerging media business as well as sports. I’ll probably throw in a few food tips as well since we can’t be all work and no play.
Which is pretty much where we still are although I guess there’s the odd tip I’ve learned over the last 35 years about managing thrown in as well. The technology has changed a lot in four years but business hasn’t. We’ve committed to Friday as our food day and I probably don’t write as much about sports now as I used to. We still generally avoid politics other than to use them to illustrate a broader point (although I’m thinking about using one day a week to focus on facts without advocacy as we hit election time – thoughts?).
Here’s the most important thing I can say to you after 999 other attempts: thank you. Thank you for reading, for sharing posts with others, and for taking the time to comment, both here on the screed and back to me via email (I realize some of you don’t want your thoughts quite so public – fine with me!). Hopefully you’ll do more of each of them in the future. I’m always surprised and grateful when someone I’m just meeting or with whom I’m reconnecting says “I like your blog.” I can see readership numbers but it’s always better for me to meet just one actual reader.
If you had asked me a few years back if I’d still be posting every work day four years down the road, I’d have said that I don’t have that many words or cogent thoughts in me. Turns out I was wrong. Thank you all very much!
Consult Keith 