Tag Archives: business

Much Ado About Much Ado

Over the weekend, we went to the movies (The Big Wedding, since you’re asking).

William Shakespeare

William Shakespeare

As we sat watching the previews of coming attractions, up came a trailer for the new Joss Whedon movie. It’s a comedy about two couples and their very different viewpoints on love and it’s filled with twists and turns and snappy dialog.  Here’s the thing:  it was written 400 years ago and yet it seems from the trailer that the script is the same.  “Much Ado About Nothing” was written by Shakespeare long before “Buffy The Vampire Slayer” and yet the same guy (Whedon) can make both of them work.

As I sat watching, I was struck immediately by the fact that while the look is modern and the technology that’s delivering the “play” (digital projection) is quite state of the art, it’s the same Elizabethan language.  Which of course prompted a business thought.

More and more, brands and businesses are content producers.  I’m not sure Shakespeare ever thought of himself as such, but that’s what we’d brand him today.  We may think of what he produced as art but at the time it was often about commerce, so I don’t think of it as totally dissimilar.  What’s amazing is that not only has it survived but it has been reinterpreted across many different channels for centuries.  We saw Macbeth as a one-man show a couple of weeks ago and it worked as well as the times we’ve seen it with a full cast.

Here’s the thing: you probably don’t think of what you produce as having to hold up for 400 years.  I’m not Shakespeare did either but isn’t that a great goal?  Motion pictures didn’t happen for a few hundred years and yet this is at least the fifth film version of the script, each of which looks different but all of which remain true to Shakespeare’s vision.

Given the short-term mentality of much of media and business today, it’s easy to think about the next content cycle rather than the long term.  Isn’t it amazing what can happen when a little extra time and care are invested in creating something timeless?  Going viral indeed – for centuries!

Enhanced by Zemanta

Leave a comment

Filed under Helpful Hints, Thinking Aloud

MSG

For our Foodie Friday Fun this week, I want to talk about MSG.  No, not the World’s Most Famous Arena, Madison Square Garden, but the stuff many people ask not be added to their food in Chinese restaurants.  MSG is Monosodium Glutamate and the reason many folks avoid it is something called Chinese Food Syndrome.   You may know someone who believes it affects them when they eat MSG.  They tell you that they get flushed, they develop a headache, they might even experience numbness.

99% Pure

(Photo credit: dltq)

All of these symptoms were reported in a letter to the editor of the New England Journal of Medicine. A doctor noticed his friends had complained of similar symptoms after going for Chinese food – flushing, headaches, and numbness. Over the years, his letter turned into reports of a big study that demonstrated how MSG caused these effects and so people avoid it.  Here’s the problem:  scientists have been unable to replicate any of these physical manifestations in tests.  Chinese Food Syndrome  has never been demonstrated under rigorously controlled conditions, even in studies with people who were convinced that they were sensitive to the compound.  People hear the myth and don’t want to take the chance they will be similarly affected.

It’s not really surprising.  MSG is a substance that naturally occurs in tomatoes, Parmesan cheese, and  aged steaks among other foods and people who avoid it in Chinese food probably eat it like crazy all the time. Yet the myth goes on and people ask that it be left out of their food.  Which is, of course, the business point.

Many businesses labor under the burden of myth.  These myths generally surface when someone, probably a new employee, asks about a business practice they’ve encountered elsewhere or a missed opportunity they’ve figured out.  They’re often told some myth at that point about why the business just can’t go in that direction which is not based on fact but on some urban legend.

Maybe it’s the myth about “we don’t need to hire an expert to do social media – it’s free and everyone here uses it.”   Then there’s the one I get told to me a lot: you don’t need to get paid to consult for start-ups since taking equity will be worth a lot more.  Or maybe it’s the one about how working for yourself solves all your business problems…

What myths go on in your business or in your office?  What “truths” are told without being based in fact?  Just as MSG makes food taste better, whether it’s natural or added, adding facts to your business life makes it a lot more palatable as well.

Enhanced by Zemanta

Leave a comment

Filed under food, Reality checks

How To Ask The “Best” Question

A client asked me about the “best” social game company the other day. Like most simple questions, this one had no simple answer. How was he defining “best?” The one that made the most engaging games as measured by how long users were playing? The one that sold the most games? The one that was most profitable? Or maybe the one that creates games that really are works of art? Each of those questions has a different answer in my mind so I did what a lot of we consultant types do: I answered his question with a question.

Putting my confusion aside, that simple question raises a good business thought.  Let’s ask it about TV.  What’s the best program on TV?  I might answer that as a fan – the one I like the most and which is appointment television for me:  Homeland, The Newsroom, and even a program that’s not on “TV”, House Of Cards.  Obviously, I’m defining “best” in a way that takes writing, acting, plot, and other factors into account.  I might answer it as a former TV executive (which I am!): The Voice, American Idol, and even Duck Dynasty come to mind.  They’re watched by some of the biggest audiences, they’re not particularly expensive to produce, and they take in a lot of money.

Which is the “best restaurant ”  If one of Thomas Keller‘s places come to mind, I’d agree answering as a foodie.  As a businessperson, maybe the right answer is someplace that feeds millions and makes over a billion dollars a quarter?  Not that McDonald’s tops any fine dining lists of which I’m aware.

The point is that how we answer questions is very much tied to our point of view.  If you’re asking them, it’s important to figure out from which perspective you want the answer given.  If you’re answering them, it’s critical that you ascertain the underlying reason for the question in the first place.  As with the above examples, your answer may be very different based on that.  A little clarity can go a long way in advancing business success. Have you found this to be the case?

Enhanced by Zemanta

Leave a comment

Filed under Consulting, Helpful Hints