I wrote last week about 10 trends to watch coming out of the BMO Capital Markets Advertising and Marketing Conference and told you I’d be going into detail on each. Here are the next two trends to watch – Coordinating Connections and Transactional Marketing.
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Tag Archives: business
Two More Trends
Filed under digital media, What's Going On
You Want to Win? Get Away From Me!
Fascinating, scary article on a report from Nielsen about the relationship between innovation and the physical proximity of senior management. Anyone who has ever worked in a big company isn’t going to be shocked by the news, but it turns out that “companies that take a hands-off approach with product development incubation and also employ other innovation best practices, on average derive 650% more revenue from new products than companies that do not follow these practices ” as reported by Media Post. Continue reading
Filed under Consulting, Reality checks
Looking at Two Trends
I wrote the other day about ten trends to watch coming out of the BMO Advertising and Marketing Services Conference. Today I want to dig a little deeper into two of them and discuss why I think they’re relevant even if you’re not an advertising or marketing service business.
Trend number one was the incorporation of technology into other industries. In a nutshell, this means Internet Protocol-based communication systems being mixed into objects such as refrigerators, roadways, and elsewhere. Trend number two, which is an outgrowth of trend number one, is the explosion of data available today. Here’s why you should pay attention. Continue reading
Filed under Consulting, digital media, What's Going On
Consult Keith 