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Almost a year ago, I wrote about the cats in our neighborhood and how they chase squirrels with no thought as to what they’re going to do once they catch it. I had a similar thought this morning as I got yet another company-centric plea to “like us” or “follow us.” Since part of what I do is to help companies understand, manage, and use social media to further their goals, I’m all for building up the engaged consumer base. However, that leads to the inevitable question about what happens when the dog catches the mail truck: once you’ve attracted fans and followers, what happens? Continue reading
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