To end the week in our usual food-themed way, I want to talk about a piece of advice I was given a long time ago. I thought it concerned shopping and it turns out it’s important business advice as well. I’ll admit that it was given to me in a different time, when much of the food didn’t come from a supermarket the size of several airplane hangers. Shopping involved going to the butcher or the cheese store as well as the larger store where one would get grocery items and the advice was to make friends. Despite the change in store sizes, it’s still great advice for shopping and business. Let me explain.
Tag Archives: business
Is Your Social Anti-Social?
A couple of studies found me this morning and I want to share something I noticed as I was reading them. One comes from Buddy Media via eMarketer; the other from ChiefMarketer.com. Both concern social media and how companies are investing and utilizing this channel. Both raise questions in my mind especially as I look at their findings in concert with one another. Let’s see if you agree. Continue reading
Filed under digital media
Doing Well While Doing Good
We hear an awful lot about privacy these days, mostly about how there isn’t any. When it comes to us as individuals, that’s not a particularly good thing but today’s rant isn’t about you and me. It’s about corporations and how they don’t enjoy quite as much privacy either, which in many consumers‘ minds is a very good – and actionable – thing. You see, if a business is misbehaving, it’s hard to keep a secret and people are demanding higher levels of responsibility from those firms with which they choose to do business. This isn’t me speculating: I have proof! Continue reading
Filed under Helpful Hints, Reality checks

