I’m thinking about going into the life-preserver business because every day I become more aware of how many people are drowning. Then again, I might already be in that business since part of what I do as a consultant (or am I a lifeguard?) is to help my clients break free of the ocean of data that surrounds them.
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Maybe you or someone you know is caught up in the same rip-tide – the one where you know more and more each day about your customers, your business, and how they interact and yet you struggle to use that information to advance your goals. The good news is you’re not alone. The bad news is you’re not alone. Continue reading
Consult Keith 