Tag Archives: business thinking

February 20, 2018 · 12:31 pm

Engineers And Lawyers

Techcrunch published a piece yesterday that caught my attention because I think it hits a proverbial nail right on the head. It dealt with the topic of fake news but I think it has important things to say to any of us in business as well. To quote the piece, “The real problem isn’t fake news; it’s that people have given up on that search for truth.” It’s a topic we’ve touched on here many times but I really like how the author – Jon Evans – explains to two different mentalities under which many of us operate these days.

I still tend to come at the world with what he calls an engineer’s mentality. I look at the information in front of me, seek out as much new information as I can, and adjust my thinking even if what I find contradicts what I believed previously. Whether you think of that as an engineer or a scientist or just being an adult, it seemed as if most of the people I knew operated under a similar paradigm.

He goes on to make the point that most people today operate instead with a lawyer’s mentality. You pick a side (generally based upon who is your client!), and then sort through all the available information, picking and choosing that which supports your side while discarding (at best) or belittling (at worst) that which doesn’t. In other words, many of us approach the world with what can be a fatal case of confirmation bias.

Many of my closest friends in the world are lawyers. In their personal lives, most of them actually tend not to bring their professional mentality to their personal thinking. That said, what’s wrong with the lawyer’s point of view? Simple. That one-sided analysis of the “facts” will be offset in front of a decision-maker – a judge and/or jury – by the other, equally biased set of facts presented by the opposing counsel. In business (and life), we generally have to weigh ALL the information ourselves and do the best we can with respect to sorting out the truth or the best course of action. We need to be our own opposing counsel if you will.

We need to think like scientists. It’s fine to have a point of view or an initial hypothesis, but we really need to apply the scientific method in our business laboratories and validate our thinking. Not all data are meaningful or even truthful. Neither are all the things we hear from coworkers. Do your research, form your own opinions. Given where we are as a country, it might not hurt each of us to think about our thinking and how we go about forming our non-business opinions too, don’t you think?

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February 16, 2018 · 1:36 pm

Mything The Mark

Our Foodie Friday topic this week is myths. Specifically, I want us to consider a conversation I had with someone about one of my favorite topics: barbecue. There are many misconceptions about barbecue and one of them revolves around the topic of my conversation: the smoke ring. If you’ve ever had great ‘cue you’ve encountered the pink ring that lives on the edge of the meat.

Photo by Aziz Acharki

To the uninitiated, there is a concern that the meat is still somehow raw (why would the outside be raw when the inside is cooked?) but of course it’s actually a chemical reaction caused by some of the components in the smoke interacting with the meat (the myoglobin for you scientists out there). The person with whom I was speaking said it’s a great way to judge quality as well as if it’s “true ‘cue” – smoked over wood since you don’t get a ring when the meat is “smoked” over a propane unit. This, of course, is a myth. I’m ashamed to admit that I’ve actually cooked some barbecue that looked beautiful – great bark, fabulous smoke ring – that was dry as a bone. Great Instagram material but lousy supper.

In fact, it’s possible to fake the smoke ring. All you need is some curing salt that contains sodium nitrite. Sprinkle it on the meat, cook it in an oven and there is a “smoke ring”. You can read all about it in this lengthy piece. My point is that it’s a food myth that a smoke ring is an indicator of quality in barbecue.

That’s not the only food myth, obviously. Eggs don’t contribute to high cholesterol, MSG doesn’t cause headaches in most of us, you don’t really sleep better after a nightcap before retiring, spicy foods don’t cause ulcers and drinking milk doesn’t increase mucus production when you have a cold. I’ll bet you’ve heard every one of those myths though. You’ve probably heard a bunch of business myths too.

You don’t have to be first to be successful – look at Amazon or eBay, neither of which was the first of their type. You don’t have to be the cheapest option in a category. Ask Lexus, Apple, Nordstroms or many others. Profit isn’t the most important thing (cash flow is!). And of course, my favorite: failing is bad. I’d argue the opposite – failing is almost mandatory on the path to success and is generally a good thing.

Don’t believe everything you hear or read. Sometimes it’s just one of those myths rearing its ugly head. Do your homework – find the facts. After all, we’re lucky to be living in a time when fact-finding has never been easier. Of course, there’s never been so much fake garbage to cull either!

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February 14, 2018 · 12:15 pm

Gurus And Ninjas

Happy Valentine’s Day! I know it’s supposed to be a day for love but I want to focus on something I don’t love: gurus. OK, it’s not just gurus. It’s ninjas, wizards, mavens, and other self-proclaimed experts. I’m sick of them and, more importantly, I’m wary of the damage they cause. Let me explain and maybe I can bring you over to the dark side.

First, let me be clear about whom I speak. Generally, these are people who seem to spend a hell of a lot more time explaining how great they are at something rather than actually doing anything worth noting. Their professional profiles use words like ninja. I did a quick search and came up with over 60,000 results for that word on LinkedIn. Do any of them know what a ninja actually is? According to Wikipedia, it’s a

mercenary in feudal Japan. The functions of the ninja included espionage, sabotage, infiltration, assassination and guerrilla warfare.[1] Their covert methods of waging irregular warfare were deemed dishonorable and beneath the samurai, who observed strict rules about honor and combat.

I’m not sure any businessperson wants to hire a dishonorable assassin but I could be wrong. Yes, I get that the meaning of words changes over time but if you mean to say you’re an expert, say it. Maybe they can’t because they’re not really experts at anything other than self-promotion.

Speaking of misused, overused job titles, let’s move on to “maven.” A maven is an expert, actually a “trusted expert in a particular field, who seeks to pass timely and relevant knowledge on to others in the respective field.” The key words here are “trust” and “expert.” I’ve checked out a few “mavens” and when well over 75% of their social followers are fake and they’ve been in their field of practice for under 5 years, I think they’re neither trustworthy nor experts.

We all have personal brands. Some of us work very diligently at getting that brand out there and others of us do great work and hope that work speaks for itself. I’ll admit that I probably should have done more self-promotion over the years although in my defense there weren’t the opportunities to do it on one’s own as there are now. I still rely on clients to bring me other clients and on readers of the screed to do the same. I try to connect with people I know and respect, focusing on quality.

Does any of this make me a guru? A maven? A freakin’ ninja? Nope. I’m just a guy who’s been at this for longer than most of the self-promoters have been alive and who has already made most of the mistakes they’re going to make, probably using someone else’s business to do so. Is it self-promotion to say I’ve already learned from the mistakes they’re going to make so they won’t happen in the first place?

If you’re a guru, act like one. Be the one who dispels the darkness and takes towards the light. Be a counselor and an inspiration. A ninja? Not so much.

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