Here’s yet another one for our list of things that make you go “hmm.” It’s a study released by COLLOQUY and the Direct Marketing Association about social media and marketing and it contains a number of interesting facts along with the aforementioned “hmms”. But maybe I’m overreacting so let’s put it out there and see what you think. Continue reading
Tag Archives: business thinking
The Fast
We’ve made it to the end of another week and so a food-related topic for today. Actually, it’s more of a lack of food topic since I want to mention a thought I had about fasting and business.
Tomorrow is the holiest day on the Jewish calendar, a day on which every Jew is supposed to refrain from eating and drinking. That obligation is taken so seriously that one is considered to have participated fully in all the prayer services if they complete the fast even if they never set foot in the synagogue. Last month was Ramadan – a month in which Muslims fast from dawn until dusk. There are fasts in almost every major religion and the notion of willingly abstaining from food and drink as penance or for some other reason is yet another thing most religions have in common.
But penance is not what prompted the thought about business (a religion for some as well, I know). Continue reading
Filed under food, Reality checks
Live TV Losing Younger Adults
When I was in broadcast television for a living, we used to talk about the “lean back” vs. the “lean forward” experience. The assumption that we made was that sports viewers in particular and TV couch potatoes in general were definitely of the former ilk. TV was for relaxing and not something one did actively (other than flipping through the remote, of course).
That thought came to mind, and that it might be wrong, as I read the new study from Morpace about video usage. It may especially be true among younger folks, which in general signals the trend. But here’s the info and let’s think about it. Continue reading
Filed under digital media, What's Going On
Consult Keith 