April 20, 2011 · 12:25 pm
Image via CrunchBase
There is a hugely alarming report in the Guardian today about the iPhone. In a nutshell, the device keeps a record of everywhere it goes. The file is hidden and is synched to your computer. Assuming you are the one carrying the phone, it becomes very easy to find out everyplace you’ve been once someone wanting to know your history gains access to your phone or your computer.
That’s bad enough but here’s what’s worse: Apple doesn’t seem to be collecting the data since the researchers found that the file doesn’t “phone home” or get otherwise used in the synching process. Which raises the obvious question. Continue reading →
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Filed under digital media, Reality checks
Tagged as advertising, apple, business, business thinking, facebook, google, IPad, iphone, Mobile, Mobile phone, Plug-ins, Privacy, RockMelt, Smartphone, The Guardian
April 14, 2011 · 11:05 am
Image via Wikipedia
How about a little music this morning to provide the soundtrack to our daily business discussion? I think most of you are familiar with the basic rock beat of thousands of songs. You might be tapping your feet to that 4/4 beat as you read this. Or maybe you prefer 3/4 time – a typical waltz. If we add in 2/4 time – kind of a baby brother to 4/4 – and 6/8 time – maybe a big brother to a waltz – we’ve about covered most of the music on your iPod.
Then there are those who think differently and use 7/4 time. You’ve heard it – “Money” by Pink Floyd and “Estimated Prophet” by The Grateful Dead are the two best known examples. This is a time signature that feels familiar and yet it’s just a bit off. Sound like something you can use? Continue reading →
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Filed under Helpful Hints
Tagged as apple, Beat, business, business thinking, grateful dead, IPad, iphone, iPod, IpodTouch, management, managing, Music, pink floyd, Time signature
February 7, 2011 · 11:28 am
There are a lot of great quotes that came from the Spinal Tap film but one I find myself using over and over is “It’s such a fine line between stupid and clever.” I thought of that last night as I watched the Super Bowl and all the very expensive commercials. I also thought about the famous David Ogilvy quote – “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” Given that many of these ads would make me the moron in question, here’s a reminder to any of us who do marketing – and if you’re in business, that’s pretty much all of us. Continue reading →
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Filed under Reality checks
Tagged as advertising, advice, apple, business, David Ogilvy, Go Daddy, Joan Rivers, Joe Greene (American football), marketing, Marketing and Advertising, Super Bowl, Teleflora, Volkswagen
Consult Keith 