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Think back to your days in school (or for those of you still there, recall last month!) You know what was worse than handing in a crappy paper? Not handing in anything at all. We’ve all been there – we have great ideas, we spend a fair bit of time doing research and we come with lots of new, interesting choices about where to take our discussion. In fact, sometimes we have so many good choices that we get hung up trying to pick the perfect one and end up missing our deadline or handing in a rush job. Good bye brilliance; hello remedial English.
Business is the same way and I’ve found the digital business in particular to suffer from Voltaire’s favorite enemy: perfection. Continue reading
Consult Keith 