Tag Archives: advice

Timing Is Everything

Today is prep day for tomorrow’s feast.  Since I’m busy doing many other things (including praying the pending snow storm misses us), I’m reposting my Thanksgiving screed from 2008.  Not much has changed in the intervening 6 years about my approach to the task at hand.  It’s also a decent observation on the value of planning and attention to detail.  Happy Thanksgiving!

I had an assistant once who developed the concept of “the Ritter factor” when estimating time.  The basic concept was that if I said something would take a certain amount of time, that amount needed to be multiplied by 4.5 to determine the actual time required.  While not admitting to the accuracy or even existence of this factor, I can state that Thanksgiving‘s biggest challenge is time. “Time?” you’re thinking, “that’s the biggest challenge?  HA!  This idiot has really lost it!”  I’m sure you could put together a list of this week’s challenges which would contain items such as where to stash all the coats, how to fit 25 people around a table made for 12, and how to step over Uncle Elmer to get to the bathroom without waking him up.  However, as the conductor of the Thanksgiving orchestra around old Rancho Deluxe here, let me assure you that the primary challenge of the day is delivering all 39 items on the menu to the table at the same time, appropriately hot or cold as required.

The key to the entire day is a timed checklist.  Seriously.  I take enormous amount of crap from everyone who sees mine each year until they realize that the meal is being served at exactly the time requested by the Mrs. which happens to coincide nicely with halftime of the football game.  This list is created by using back timing – something TV and radio producers do all the time.  Beginning at the desired end time and factoring in the availability of necessary facilities (ovens, stove burners, etc.), you work backwards and piece together the time required for each dish until you have a road map.  Anything I can knock off ahead of time (baking, prepping all the dressings, parboiling vegetables) is done up to 24 hours in advance.  It even gets down to resting time for the turkeys before carving and the time it takes for the oil to heat up in the fryer.  In fact, we’ve started frying a turkey in part because it frees up an oven late in the process.  This sounds like a silly bit of overkill to get the meal ready, but it prevents you from leaving the soup in the refrigerator or forgetting you were serving carrots and finding a 20lb bag the next morning.

I’d be happy to share my list with you but it really would only help you a bit.  The cooking facilities here are pretty damn good although we spent the money on them instead of indoor toilets (kidding).  You have to tie your back-timed list to the menu, the facilities you have available to you, and your cooking skills.  Even though my former assistant (who comes most years for the Thanksgiving meal) thinks I’m chronologically challenged, I’ve got 25 full bellies Thursday evening that think otherwise.

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Filed under food, Helpful Hints

The Lady Does Protest Too Much

You might have read Hamlet. Perhaps unwillingly in high school English, perhaps for pleasure since it’s one of the greatest dramatic works in the English language. At one point Gertrude says “The lady doth protest too much, methinks.

Tiger Woods Photo by Paddy Briggs

(Photo credit: Wikipedia)

That line has been used as a figure of speech ever since (and since 1602 means for a long time) to mean that a person’s overly frequent or vehement attempts to convince others of something have ironically helped to convince others that the opposite is true, by making the person look insincere and defensive. Thank you, Wikipedia!

I thought about that quote the other day as Tiger Woods responded to a satirical piece written by the great Dan Jenkins. Jenkins wrote an “interview” with Tiger which was clearly labeled as made up in which Tiger was made to look cheap, dumb, and nasty. What happened next is instructive for all of us and for any business.

The “interview” ran in the print-only edition of a golf magazine.  Had Tiger left it alone, it would have been read by hard-core golfers and died.  Instead, Tiger took it upon himself to issue a 600 word rebuttal on ThePlayersTribune.com which was picked up immediately by the media.  The interest in the controversy grew quickly, and the golf magazine then posted the original article on its website where anyone could read it.  The mostly ignored problem became a front and center issue.  Which is the point.

Maybe you’ve heard it called “The Streisand Effect.”  This is when an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.  It’s instructive.  By protesting too much we fan the flames of the problem.  Should every negative comment be ignored?  Of course not.  But had Tiger responded publicly (and I’m not sure he should have in this case) with an appreciative chuckle and a wink of the eye (“I’ll have to work harder and adjust my thinking to live up to the bad guy image you made up”), this all would have gone away.  Better would have been a phone call to Jenkins and a quiet meeting someplace to straighten it all out.

There are dozens of examples of companies and individuals choosing the wrong course and triggering The Streisand Effect.  While our emotional response to something false or misleading might be to take that course, the smarter response is to choose another.  What’s yours?

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It’s The Tortilla, Stupid

Foodie Friday! For our fun this week, let’s consider the taco. Not the Taco Bell sort of dish but the real deal one can find everywhere from food trucks to bars to restaurants. They come in many varieties with different types of wrappers. I’m a fan, mostly because you can order a couple of one type, a couple of another type, and not be overly full. I’m also a fan of finger food and tacos meet that criterion as well.

English: Don Chow Tacos Ultimate LA Taco

(Photo credit: Wikipedia)

Tacos de asador, tacos de cazo, tacos dorados (flautas to you!) – that’s just the start to a list of the dozens of varieties that exist. They all share one thing. They are some sort of filling encased in either a corn or flour tortilla. The meat may be marinated and grilled, fried, or boiled. Fish may be grilled or fried. The taco may be soft or hard, flat or puffy. There may or may not be guacamole or salsa or onions inside. But there is also a business point in there.

The proteins in the taco are the star of the show.  As you eat them you’re probably thinking about the flavor and texture of the meat or fish.  What you might not realize is that the tortilla is what makes the dish.  First, without the tortilla you’ve got a salad (or a very messy hand!).  But it’s the subtile flavor and crunch (or not) of the tortilla that brings the dish together.  That’s my business point.

We tend to focus on the “stars” in business.  The CEO, the productive salesperson, the marketing genius.  We forget sometimes that without the support staff – the tortillas – they would not be able to bring to the business what they do.  More importantly, just as the “wrong” tortilla (what the heck are puffy tacos anyway?) can run perfectly cooked and flavored filling, disgruntled staff can kill a star performer.  Try a taco with a fresh, homemade tortilla and you will understand the importance of the wrapper in making up for any flaws in the “star”.  Run your business with a happy, productive, supportive staff and you’ll find out how much better the “faces” of the company become.

Make sense?

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Filed under food, Helpful Hints, Thinking Aloud